Steelers Supercharge Community Outreach Efforts With New Fundraising Tool
Sep 8th, 2014 |
Pittsburgh Steelers Partner with Pointstreak 5050 to Bring Gameday Raffle to Fans
TORONTO, ON – The Pittsburgh Steelers have announced an exciting new addition to its game-day experience at Heinz Field along with a new partner: Pointstreak 5050.
The Pittsburgh Steelers and their community outreach program Steelers in the Community are teaming up with Pointstreak 5050 on an innovative digital 50/50 raffle system to raise charitable funds for the community at large. All raffles that take place during pre-season home games will benefit the United Way, while the Steelers plan to provide additional support to other charities through their regular season 50/50 raffle sales.
Ken Cook, Pointstreak’s Chief Operating Officer stated, “We are very excited about our partnership with the Steelers Charities. The vision and leadership demonstrated by the Rooney family and the Pittsburgh Steelers illustrate the progressive nature of this group. Based upon our successes with the other teams under the guidance of the Steelers ownership we are confident that the Pointstreak 5050 platform will be a huge success, embraced by the passionate Steelers fans.”
The Steelers plan to sell the raffle tickets through its vendors and through 50/50 raffle kiosks placed at various locations around Heinz Field. As tickets are sold, updated raffle jackpot totals will be displayed in real time on the main scoreboard, LED ribbons, and monitors throughout the field, as well as on a dedicated microsite where fans will have additional opportunities to win prizes and rewards.
Fans will have an opportunity to purchase raffle tickets beginning two hours before kickoff, with sales concluding at the end of the 3rd quarter. A lucky winner will be announced early in the 4th quarter, who will win half of the evening’s net proceeds, with the remaining balance going directly to a select game-day charitable partner chosen by the Steelers.
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ABOUT POINTSTREAK 5050
Pointstreak 5050, a division of Pointstreak Sports Technologies Inc., is an electronic raffle software system that drives consumer participation in raffle events while providing accountability to the raffle process. The Pointstreak 5050 system electronically captures every transaction while providing updated real-time raffle information to display devices located throughout the venue. Tickets are sold to fans through fixed touch-screen terminals and mobile devices, creating an effortless data collection system providing faster sales transaction, longer selling periods, accountability and substantial increases in average raffle proceeds. Pointstreak 5050 boasts some of sports' best brands as clients, with partners across the sports landscape including MLB, NFL, NHL, NBA, MLS as well as several NASCAR events, PGA tournaments and NCAA institutions.
For more information, visit www.pointstreak5050.com.
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