5050 Central Forms Partnership with Circle Media
Mar 8th, 2017 |
5050 Central Ltd. (the “Company”), a wholly-owned subsidiary of Gaming Nation Inc. (FAN-TSXV), is pleased to announce the Company has reached an agreement to work in partnership with Circle Media.
The partnership will allow clients of 5050 Central to aggregate demographic data collected through 50/50 raffles and second chance draws with other data points through Circle Media’s proprietary Fan.Dex platform. Fan.Dex integrates a customer’s information from multiple databases – for example, ticketing, e-commerce and web/mobile data – and combines it all into a single fan profile. The Fan.Dex analytics platform then enhances the information on each fan with information like geographic location, household income, number of children, favorite sports, types of merchandise purchased and social media activity. The data and fan information collected from multiple touch points will be aggregated and analyzed providing detailed reports for our mutual clients.
“The importance of the timely capture of data and fan information is paramount in today’s sports and entertainment market. 5050 Central touches tens of millions of sports and entertainment fans ever year and providing our clients with the ability to aggregate this information through Circle Media’s platform will be extremely beneficial to future marketing campaigns of any organization,” stated Scott Secord, President/CEO of Gaming Nation.
“We couldn’t be more pleased than to partner with 5050 Central,” Randy Eccker, CEO of Circle Media said. “The companies are very synergistic as 5050 can drive additional value for the Circle Media clients both in the form of revenue and data. Circle Media provides significant additional value for 5050 Central and their clients through the aggregation and management of their consumer data sources driving segmented and targeted marketing campaigns.”
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ABOUT CIRCLE MEDIA:
Circle Media, Inc. is a data management software and solutions provider in the sports and entertainment industry. Fan.Dex, the company’s proprietary data analysis and management system, has become the standard for aggregating and managing fan information for conferences, teams, media and brands. In addition, Circle Media provides digital engagement solutions for properties to generate meaningful fan interaction. Circle Media’s platform lays the backbone for fan analytics, while our solutions deliver experiences and content driven by targeted and segmented engagement.
ABOUT GAMING NATION INC.:
Gaming Nation Inc. (TSXV-FAN) provides technology and information platforms to the sports and entertainment industry. The company's platforms include 5050 Central, an electronic real-time raffle system, BD Sport Group, providing in-stadium betting in the UK football market, and sports information websites Fantasy Guru, FantasyGuruElite and Pick Nation.
For more information visit, www.gamingnationinc.com
Contact: Scott Secord, President and CEO 416‐479‐3873
For investor inquiries, please contact Joann Head:
Connect with Gaming Nation Inc. on Facebook and Twitter
ABOUT 5050 CENTRAL LTD:
5050 Central Ltd., a wholly owned subsidiary of Gaming Nation Inc., is an electronic raffle software system that drives consumer participation in raffle events while providing accountability to the raffle process. The 5050 Central system electronically captures every transaction while providing updated real-time raffle information to display devices located throughout the venue. Tickets are sold to fans through fixed touch-screen terminals and mobile devices, creating an effortless data collection system providing faster sales transaction, longer selling periods, accountability and substantial increases in average raffle proceeds. 5050 Central boasts some of sports' most iconic brands as clients, with partners across the sports landscape including MLB, NFL, NHL, NBA, MLS, NLL & CFL as well as several NASCAR events, PGA tournaments and NCAA institutions.
For more information visit, www.5050central.com
